By: Kara Stevens
Once you have set up your business and have begun to build a strong client base, you must capitalize on this momentum by focusing on your business marketing strategy. A strong digital marketing strategy is vital in the current climate, meaning that you can reach out to customers from the comfort and safety of their
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By: Kara Stevens
Digital marketing is a key part of your business’ promotional strategy. But are you making the most of it? Now more than ever, businesses are realizing the importance of reaching their audiences online. In a world where the outside can be shut down for months at a time, it’s vital that you’re able to reach
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By: Kara Stevens
For most small business owners, one of the biggest goals is to see consistent growth or success. Unfortunately, you’ve probably heard statistics before about 20-50% of small businesses failing in their first year. While information like that can be disheartening, that doesn’t mean your business or your passion will become just another statistic. Are there
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By: Kara Stevens
No matter what size your business is, it’s essential to prioritize branding. Critical to making your company stand out, engaging your audience, and securing customer loyalty, branding sets you apart from your competitors and facilitates commercial success. While major corporations have multi-million dollar campaigns at their disposal, smaller businesses are typically working on a much
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By: Kara Stevens
Photo by Kaleidico on Unsplash You are a go-getter. You set up your business, you researched the products and the best way to do things, and you have sorted through the financial aspects. This is all great, but there can’t be a business if you don’t have customers. Finding customers and successfully marketing the business
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By: Kara Stevens
Professionalism is something that’s priceless for a business, and it’s only going to create a more positive impression for every client or customer that interacts with you. There are always ways to improve the business as perfection is something that is always hard to fully achieve. So here are four ways to improve your professional
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By: Kara Stevens
Anyone who has ever had a business brainwave and created their first website of their own would have most likely ended up on a managed service that would help you create a visually appealing website in a few minutes, which admittedly would turn into hours of tweaking. Moving things a few pixels to the left
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By: Kara Stevens
A business relies on its talent to succeed. When you’ve got a creative, talented team working alongside you, it not only helps you to achieve your goals, but it makes your business a better place to work too. Finding the right talent for your business can be a challenge. Jobs are still competitive, but there’s
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By: Kara Stevens
When you have a business, no matter the size, you should always be aiming to garner loyalty and trust from your clients and customers. When they see your website, your flyers, social media, and products, they should all be cohesive. Everything you create says something about you and your company if you aren’t consistent, then
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By: Kara Stevens
Behind every strong business, is a strong leader. But we might be biased when we say, we think that the strongest of businesses have women leaders behind them. Because it has taken us so long to get to where we are now in terms of power and respect amongst a place that has always been
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