By: Kara Stevens
Small changes to your marketing plan can potentially have a big impact on business, particularly when you take advantage of frugal ways to maximize your already existing marketing tools. Here are five easy marketing tactics that you can take advantage of right now to boost your business. 1. Use your e-mail signature. When running your own business, self-promotion
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By: Kara Stevens
The holidays are a time of fun and family, but the gift giving aspect can also make this time expensive. One of the main concerns individuals have around holiday time is not having enough money. If you haven’t already saved up to take care of the extra expenses then you may find yourself short of
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By: Kara Stevens
I had such a great time at Karen Taylor Bass’ Power Brunch event last week. She’s a PR badass! As a Queens girl that is tired of having to trek to Manhattan for a little culture and sophistication, I was so impressed by Bass’ choice of venue—Pa-nash, a Caribbean restaurant with an exquisite layout and
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By: Kara Stevens
Sorry ladies for being MIA for a few days, but I am glad that I am back. So, when I was at the Get Radical Conference this past winter, getting all poured into with inspiration and practical tips for getting me from where I am to where I want to be, one word kept replaying
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By: Kara Stevens
If you are living from paycheck to paycheck, you may find yourself coming up short for the monthly bills. Since charm, your degrees, and your fabulousness won’t keep your gas, heat, and lights on, you may have to resort to some extreme measures to make those ends meet. Here are four extreme ways to increase your income. I
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By: Kara Stevens
Thinking back to my years in undergrad in the late nineties, I remember often being told that I had a ‘strong personality’. If I’m being honest, I have to admit it took me several years to actually figure out what that meant. For the people saying it to me, I think it meant a number
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By: Kara Stevens
Though as a child, I’d always been an early riser—up as early as 6 every morning—this was no match for the women in my household. My mother, grandmother or great grandmother would have already been up, doing god knows what. Sweeping? Cooking? Cleaning? I don’t know—any and every thing, with the exception of relaxing or
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By: Kara Stevens
Last week’s post gave some specific tips on how to maximize your small business potential through strategic marketing. Once you have established yourself as a player in the field, you can create revenue streams that go beyond simply increasing your customer base. Here are 3 ways to engage clients while optimizing the money making potential of your blog or web-based business that you may
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By: Kara Stevens
Estimates suggest that there are over 400 million active blogs online in the English language alone, and more than 42 million Facebook fan pages . So many of us are taking to social media as a form of communication to share online diaries, our expert opinions or for personal or professional brand promotion. With so many players on the field, it is becoming
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By: Kara Stevens
Raise your hand if you want to quit your 9-5 and start your own business. Raise your hand if you are ready to quit your 9-5 and start your own business. Is your hand still up? I know that mine isn’t. While I fantasize about quitting my 9-5 nearly everyday to work for myself, I
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